Tobacco is the most prevalent cause of cancer. Women are soft targets and an appealing market for the tobacco industry’s innovative tobacco products, such as e-cigarettes, vapes, and Shisha. To communicate this public health danger, we created a breast cancer awareness month messaging campaign targeted at highlighting the link between tobacco use and breast cancer.
Creative Direction
The campaign’s visual identity emphasised femininity, vibrancy, health, uniqueness, and resilience. These themes were central to the campaign’s colour, typography, patterns, and creative direction, which aimed to resonate with women of all ages and inspire them to take proactive steps to protect themselves and those they care about. The campaign used photography in a way that struck a balance between health and sensory aspects, projecting a wholesome and personal appeal to women to quit smoking and using tobacco.
Photography
Visuals
– Logo design
– Colour Palette
– Typography
– Photography (Models and Lemons, hands and lemons)
