Making online safety a public demand in Nigeria’s digital ecosystem
Making online safety a public demand in Nigeria’s digital ecosystem
LUMINATE
LUMINATE
1 min read
1 min read
Nigeria’s digital population of over 157 million internet users has made platforms central to public life. Misinformation, scams, online harassment, and tech-facilitated gender-based violence with over 100,000 false claims circulating during the 2023 elections alone. Platform accountability remained fragmented, technical, and largely unregulated in public discourse.
Gatefield launched the #FWDWithFacts and #SaferInternetforNaijaKids campaigns to transform online safety from a niche digital issue into a national public demand.
Nigeria’s digital population of over 157 million internet users has made platforms central to public life. Misinformation, scams, online harassment, and tech-facilitated gender-based violence with over 100,000 false claims circulating during the 2023 elections alone. Platform accountability remained fragmented, technical, and largely unregulated in public discourse.
Gatefield launched the #FWDWithFacts and #SaferInternetforNaijaKids campaigns to transform online safety from a niche digital issue into a national public demand.
The campaigns deployed PSAs, explainer content, and digital safety narratives that made misinformation, scams, and online abuse visible and actionable. Public figures, creators, journalists, and cultural validators expanded their reach beyond policy and advocacy circles into mainstream digital culture.
The campaigns deployed PSAs, explainer content, and digital safety narratives that made misinformation, scams, and online abuse visible and actionable. Public figures, creators, journalists, and cultural validators expanded their reach beyond policy and advocacy circles into mainstream digital culture.
Strategic media engagement generated 36 major media features, while offline activations including wild-posting installations, branded bus tours, community engagement activities, and public outreach campaigns, ensured the issue reached audiences beyond elite digital communities.
Strategic media engagement generated 36 major media features, while offline activations including wild-posting installations, branded bus tours, community engagement activities, and public outreach campaigns, ensured the issue reached audiences beyond elite digital communities.
We released the State of Online Harms Report to ground the campaign in evidence, reframing online harm from isolated incidents into structural platform responsibility. At the same time, we convened the National Online Safety Coalition, bringing together 20 civil society organizations, regulators, and policy actors to align around child online protection and platform accountability.
We released the State of Online Harms Report to ground the campaign in evidence, reframing online harm from isolated incidents into structural platform responsibility. At the same time, we convened the National Online Safety Coalition, bringing together 20 civil society organizations, regulators, and policy actors to align around child online protection and platform accountability.
Coordinated media engagement and cross-country storytelling through our trust navigators turned clean air commitments into public benchmarks. This meant cities were no longer just announcing action but they were being actively watched, reported on, and questioned by the public and media.
PEOPLE REACHED
PEOPLE REACHED
MEDIA IMPRESSIONS
MEDIA IMPRESSIONS
TIKTOK VIDEOS REMOVED
TIKTOK VIDEOS REMOVED
LAW/POLICIES INTRODUCED
LAW/POLICIES INTRODUCED
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READ MORE INSIGHTS
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