Expanding women’s access to finance, economic opportunity, and institutional support
Expanding women’s access to finance, economic opportunity, and institutional support
1 min read
1 min read
Women drive significant parts of Nigeria’s economy – as entrepreneurs, farmers, and informal workers – yet remain structurally excluded from formal credit systems, investment, and economic decision-making structures. Across sectors, visibility has not translated into economic power.
Women drive significant parts of Nigeria’s economy – as entrepreneurs, farmers, and informal workers – yet remain structurally excluded from formal credit systems, investment, and economic decision-making structures. Across sectors, visibility has not translated into economic power.
Gatefield launched integrated advocacy campaigns including #WEEWantMore and women’s sports equity initiatives to reposition women’s economic participation as a national development priority. The campaigns shifted framing from representation to investment, placing women as central economic actors rather than symbolic beneficiaries.
Women entrepreneurs, founders, and professionals became the face of the campaign, sharing personal stories about and the realities of trying to build businesses within exclusionary systems. These lived experiences transformed abstract economic data into relatable public narratives around economic cost, missed opportunity, and systemic inequity.
To expand reach and legitimacy, Gatefield convened an ecosystem of validators including entrepreneurs, creators, business leaders, media personalities, and women-focused organisations such as WIMBIZ, WILAN, and WISCAR. Public figures and business leaders amplified campaign demands through coordinated PSA demand videos, editorial storytelling, media appearances, and digital advocacy.
Gatefield launched integrated advocacy campaigns including #WEEWantMore and women’s sports equity initiatives to reposition women’s economic participation as a national development priority. The campaigns shifted framing from representation to investment, placing women as central economic actors rather than symbolic beneficiaries.
Women entrepreneurs, founders, and professionals became the face of the campaign, sharing personal stories about and the realities of trying to build businesses within exclusionary systems. These lived experiences transformed abstract economic data into relatable public narratives around economic cost, missed opportunity, and systemic inequity.
To expand reach and legitimacy, Gatefield convened an ecosystem of validators including entrepreneurs, creators, business leaders, media personalities, and women-focused organisations such as WIMBIZ, WILAN, and WISCAR. Public figures and business leaders amplified campaign demands through coordinated PSA demand videos, editorial storytelling, media appearances, and digital advocacy.
We combined storytelling, PSA campaigns, influencer mobilisation, and grassroots advocacy to surface structural exclusion across entrepreneurship, agriculture, and sports. Women’s lived experiences were translated into public narratives of economic cost, missed opportunity, and systemic inequity.
Institutionally, the campaigns generated targeted engagement with financial institutions and development actors, pushing for expanded women-focused financing mechanisms and commitments.
We combined storytelling, PSA campaigns, influencer mobilisation, and grassroots advocacy to surface structural exclusion across entrepreneurship, agriculture, and sports. Women’s lived experiences were translated into public narratives of economic cost, missed opportunity, and systemic inequity.
Institutionally, the campaigns generated targeted engagement with financial institutions and development actors, pushing for expanded women-focused financing mechanisms and commitments.
As part of our broader push to expand women’s economic opportunity, Gatefield amplified African Giants, a documentary spotlighting Nigeria’s Super Falcons, as part of a broader advocacy effort around women’s visibility, fairness, and economic recognition. The film documented the lived realities of Africa’s most decorated women’s football team, whose success has long existed alongside unequal pay, delayed allowances, and systemic neglect.
We extended the documentary beyond film audiences through grassroots screenings, student-led conversations, editorial storytelling, and digital-first media engagement designed to turn visibility into public pressure. Strategic coverage across platforms including BellaNaija, Pulse, Culture Custodian, Femme Africa, and Document Women humanised the players while reframing their experiences as part of a wider national conversation about investment in women’s labour, talent, and excellence.
As part of our broader push to expand women’s economic opportunity, Gatefield amplified African Giants, a documentary spotlighting Nigeria’s Super Falcons, as part of a broader advocacy effort around women’s visibility, fairness, and economic recognition. The film documented the lived realities of Africa’s most decorated women’s football team, whose success has long existed alongside unequal pay, delayed allowances, and systemic neglect.
We extended the documentary beyond film audiences through grassroots screenings, student-led conversations, editorial storytelling, and digital-first media engagement designed to turn visibility into public pressure. Strategic coverage across platforms including BellaNaija, Pulse, Culture Custodian, Femme Africa, and Document Women humanised the players while reframing their experiences as part of a wider national conversation about investment in women’s labour, talent, and excellence.
Across finance, SMEs and sports, the work helped establish stronger public perception and expectations around fairness, investment, and accountability for women’s economic participation and leadership in Nigeria with tangible gender-focused financing commitments from commercial banks and development finance institutions including theBank of Industry, Development Bank of Nigeria, and Bank of Agriculture.
PEOPLE REACHED
PEOPLE REACHED
MEDIA IMPRESSIONS
MEDIA IMPRESSIONS
CHAMPIONS MOBILIZED ACROSS ECOSYSTEMS
CHAMPIONS MOBILIZED ACROSS ECOSYSTEMS
UNLOCKED FOR WOMEN ECONOMIC OPPORTUNITY
UNLOCKED FOR WOMEN ECONOMIC OPPORTUNITY
READ MORE INSIGHTS
READ MORE INSIGHTS
READ MORE INSIGHTS
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